The Australian Government Digital Awards has recognised our user-centred approach to services.

The project, redevelopment of the Qld Traffic Incident Reports service, will be up against several government projects at the awards.

These awards are part of the Digital Summit 2020 and recognise excellence in delivering user-centred digital services in Australia.

We’re a finalist in the ‘Outstanding digital methodology or approach’ award category. This category looks at products or services that went through an innovative process and delivered tangible benefits to users.

Ashley Booth, Director of CITEC Information Brokerage (Confirm), spoke about how important it was for the team to be a finalist for such a competitive award.

“Our team is up against significant initiatives from both state and federal government agencies, and it’s great to see we’re among these high-calibre nominees,” Ashley said.

Amanda Ford, Principal Product Manager, also discussed how the team successfully applied human-centred design in a small-scale project.

“Given the short timeframe for this project, we used simple tools like wireframes and questions to engage customers.”

“This customer feedback informed the design, so we could deliver services that were clear, helpful and accessible for our users.”

Ashley commented about how the nomination shows CITEC Confirm’s commitment to understand and meet customer needs through their services.

“From mapping user journeys to research to user testing, human-centred design is now part of all our projects – our customers are at the heart of everything we do.”

The Australian Government Digital Awards and Digital Summit 2020 takes place across 4 days between 10 – 19 November.